America - download pdf or read online

By Jean Baudrillard

'Since de Toqueville, French thinkers were desirous about the US. but if it involves mysterious paradoxes and lyrical complexity no French highbrow suits Jean Baudrillard in considering the recent World... [He] has develop into a sharp-shooting Lone Ranger of the post-Marxist left." -- long island instances "The number of wild, frequently hilarious postcards from his journey to the US comprises a few of the year's such a lot orignal and lovely writing." -- New Statesman and Society " ... sometimes provocative and generally infuriating ... the USA is stuffed with perceptive, nearly poetic observations." -- Rolling Stone "A mix of loopy notions and dead-on insights, the USA is a invaluable (and voluable) photograph of what Mr. Baudrillard calls 'the purely ultimate primitive society' -- ours." -- ny instances booklet evaluation

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I am good. We are the best’. It is also Reagan’s smile - the culmination of the self-satisfaction of the entire American nation - which is on the way to becoming the sole principle of government. An autoprophetic smile, like all signs in advertising. Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.

What we are wanting here is to see our thoughts unfolding before us - and this itself is a superstition. Hence, the academic grappling with his computer, ceaselessly correcting, reworking, and complexifying, turning the exercise into a kind of interminable psychoanalysis, memorizing everything in an effort to escape the final outcome, to delay the day of reckoning of death, and that other -fatal - moment of reckoning that is writing, by forming an endless feed-back loop with the machine. This is a marvellous instrument of exoteric magic.

There is something of the freedom of movement that you have in the desert here, and indeed Los Angeles, with its extensive structure, is merely an inhabited fragment of the desert. Thus the freeways do not de-nature the city or the landscape; they simply pass through it and unravel it without altering the desert character of this particular metropolis. And they are ideally suited to the only truly profound pleasure, that of keeping on the move. To the person who knows the American freeways, their signs read like a litany.

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America by Jean Baudrillard


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