By Jeffrey Land
Lively Radio: Pacifica's Brash scan (Commerce and Mass tradition)
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Extra resources for Active Radio: Pacifica's Brash Experiment
Shorter musical and dramatic presentations came to dominate the sound of radio in the “variety show” format. Announcers found ever more opportunity to thank the generous support of the sponsor, and to read the “spot” ad that promoted products or services unrelated to the program that preceded or followed it. 22 THE RISE OF CORPORATE BROADCASTING The great financial windfall that advertising brought to the major commercial stations led to the consistent technical upgrading of radio studios. This in turn increased the production quality of the music and drama programs the chains could offer their affiliates.
In a letter to Kepler in 1948, about one year before KPFA’s first broadcast, he wrote: “The call to action in the absence of a definite idea is really a call for the individual . . ” There is little doubt that war cannot be prevented primarily through intellectual appeals. . 29 Certain that citizens went to war in all countries because they were duped by government misinformation, Hill nonetheless held a catholic view about pacifism as a political program. Although he identified with the more radical wing, he was quite conscious of the varied opinions among his colleagues about how best to promote the cause of peace.
Aware that one of the main legal complaints against Hoover’s authority over licensing was the charge of “capriciousness,” the Radio Act, in one of its most consequential gestures, enunciated the criteria of “public interest, convenience, and necessity” to guide the allocation of the soon to be scarce, valuable licenses. 20 THE RISE OF CORPORATE BROADCASTING The Radio Act’s phrase “public interest, convenience, and necessity” had its immediate origins in natural resource legislation of the late nineteenth century.
Active Radio: Pacifica's Brash Experiment by Jeffrey Land