By Matthew Anderson
This booklet bargains an unique contribution to the empirical wisdom of the improvement of reasonable alternate that is going past the anecdotal debts to problem and examine the buying and selling practices that formed the reasonable exchange version. reasonable alternate represented a brand new method of worldwide alternate, company social accountability and client politics.
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Additional info for A History of Fair Trade in Contemporary Britain: From Civil Society Campaigns to Corporate Compliance
109 The structure of the Oxfam Fair Trade Company was evolving – but slowly. On one side of the business there was a lack of retail engagement with consumers about Fair Trade food, and on the other, there were Oxfam buyers with long-term trading relationships and contracts with handcraft producers. 110 However, ‘commercial reasons’ only partly explain the changes in Oxfam’s Fair Trade programme. As shown earlier Oxfam’s involvement with Fair Trade had always been closely connected to its campaigning agenda, and operating a trading company had successfully allowed Oxfam to engage in longer-term development work.
Buying directly from small cooperatives was equally problematic since this tea tended to be of lower quality and needed to be blended with 60% of higher quality tea from other estates. ’67 If Fair Trade was to rely on the goodwill of the consumer it was suggested that Bridge should be more honest with consumers about the difficulties of international supply chains. 4 million by 1985. 70 The initial reluctance to promote Bridge more widely was partly a cautious approach by managers not wanting to expose Oxfam to undue commercial risk, but primarily it was a 34 A History of Fair Trade in Contemporary Britain strategic response to the charity regulations and guidance surrounding rate relief.
In 1989, Oxfam worked alongside Traidcraft, Equal Exchange and Twin Trading, to develop an ‘ethical’ coffee. 92 Bill Yates, Oxfam’s head of campaigns, encouraged by developments at Cafédirect believed that Oxfam should support moves towards creating a Fair Trade label for use in the United Kingdom. Yates described the plans under discussion for a Fair Trade label as essentially a continuation of what ATOs had been doing for the past 15 years. 94 Not everyone in the alternative trading community supported the move towards Fair Trade food products, some saw this as a step backwards.
A History of Fair Trade in Contemporary Britain: From Civil Society Campaigns to Corporate Compliance by Matthew Anderson